Brand positioning is the process of assuming or acquiring a unique stance or space in the minds of your market audience. It is a...

The 21st-century marketplace is highly saturated. Consequently, any business that will thrive should incorporate distinctive pointers...

Brand loyalty in a growing and expansive market like Nigeria depends highly on customer satisfaction. This fact is true all over the...

How happy are your customers with your service and product? What was their expectation in terms of service provided? What is the...

Your new brand can benefit both short-term and long-term through sustainable marketing practices. The world is shifting towards a...