Branding can take your new or old business to a higher height in 2024. You have an array of tools and strategies at your disposal. With the right combination, you can stand out and be a leading brand in your industry. But it is important to understand these tools, so we take a look at ten branding strategies you should implement in 2024.
1. Establish Business Goals and Strategies
Start as you mean to go on! That statement forms the essence of your brand strategy implementation in 2024. Your goal should be clear from the onset. Only then will you be able to imprint it across all floors of employees. Your type of firm, short-term goals, long-term strategies, and organic pursuit all fall under business goals.
It is important to write out your goals in clear terms with definitions. When it is clear where you are going, the tools that will help you get there become easier to identify. Why? Because your goals determine how you implement your other strategies.
2. Understand Your Target Audience
When you understand your goals and values, you can research the market audience that resonates with your goals. Who potentially benefits from the services you render? Which group of individuals are interested in your products? When you have these data, you analyze and study the behavior of your target audience.
Your analysis will include and expose factors such as age, gender, race, spending style, inclinations, and location. The goal is to balance what you want (your goals) with what your consumers want (products and services). The understanding of your data then reflects in your branding style, promo, and messaging.
3. Analyze Your Competitors' Strategy
Thanks to current innovations, there are competitor analysis tools that can help you understand your competitor's strategies. Why is this important? Understanding your competitor's strategies is the only way to beat or at least match those strategies.
Now note that your competitor strategy analysis should not be one-sided. It is not enough to know and interpret; it is also important to put in the consumers' role. How do customers view the brand? What is their perception? That gives a two-way insight into the competitor's strategies.
4. Develop Your Communication Strategy
The next step is personalization. Your communication strategy focuses on the uniqueness of your communication tool. This tool includes information and strategies for expressing your goals across different target audiences.
Your core values are the same, but you tailor your messages to group needs here. This means there is a uniform way to address or present yourself to potential and loyal consumers. But in the same manner, you hope to solve different problems in your selected groups. Your communication strategy will determine branding aspects like name and relevant messages.
5. Create Your Brand Visual Identity
When you are clear on how to address your target audience, the next step is to create a brand identity that resonates with your communication strategy. This tool is an important strategy in this day and age. You want a compelling identity that highlights key areas of your brand.
A simple design, a clear logo design, vibrant colors, and bold typography contribute to your unique brand identity. You should be able to leave a mark on your audience. Remember that 81% of consumers will more likely remember a brand logo than its name. And 75% of customers remember a brand by their logo. So, the brand identity is crucial.
6. Design the Company's Website
Designing the company's website is the next step or strategy you should consider implementing this year. The brand identity reveals certain information about you and your brand. Interested customers will want to confirm these details.
Their first point of reference is your website. Interestingly, 97% of customers say websites influence their purchases.
Here are three components your company's website should possess:
Clarity
Like your logo and brand identity, your website should employ a simple approach in design. The website should be cluster-free. When there is clarity, potential customers are not confused about your offer.
Cohesion
Your website should be an extension of your brand, the same as your brand's identity. Hence, the website should confirm and complete any information from the brand identity. When there is cohesion from both the website and brand identity, it makes your brand easily recognizable.
Ease of Use
The user experience on your website reflects the level of services you offer. Users should be able to navigate your website with speedy click rates. A lagging website does not express confidence.
7. Build Authority with Content Marketing
What do people see when they visit your website? Yes, they see your goals, contributions to social commitments, and mouth-watering offers. Is that all? You can improve your authority in your industry through content marketing. Nurture visitors' relationships by providing relevant information about your products and brands.
You can also take it a step further with localized information. Craft content that appeals to the locals around your business. When they trust the content and information you provide, they automatically trust the services or products you sell. Content marketing gives you authority and visibility.
8. Explore All Marketing Channels
The next step is to leave no stone unturned. Yes, every marketing channel is an opportunity for you to grow, expand, and build. You don't want to limit your reach in this information age.
Promote your brand through all channels, offline and online. Collect data on these platforms and check its valuable contribution to other businesses.
You can tailor your strategy to different platforms. For example, you can showcase more visual elements on Instagram while sharing more text-related content on X (Formerly Twitter).
9. Maintain Your Brand Reputation
86% of customers who are loyal to a brand will recommend it to friends. It is one of the purest forms of organic expansion any brand can enjoy. What is the reason for this customer's confidence? Your brand's reputation.
When you maintain your reputation as a leading brand in your niche, customers are proud and ready to expand your fame. Continue to improve your services, especially your after-sales services. Check and apply recommendations, check reviews, and address inquiries. Once you are known for excellent services, keep that reputation.
10. Implement, Track, and Adjust
Many companies often overlook the last bit. That is data collection and analysis. It is important to collect data on your other branding strategies. It helps to understand the source of your successful conversions. Data collection also highlights working strategies and strategies needing adjustment. When you track and interpret your data, you can adjust your strategies accordingly.
Branding with Seriphics
A key part of your branding strategy is brand identity. It is the image you present to the world. At Seriphics, we aim to take your rough ideas and craft your brand's best image or identity. Work with us and watch our experts bring your 2024 branding strategies to life. You can contact us on WhatsApp with +234 901 895 6927