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Cardinal Counsel

The Mace and Nigerian Law

When Cardinal Counsel, a legal firm, desired to change their name, they sought our expertise to develop a new brand identity that would retain a sense of professionalism while aligning with their updated name.

We carefully crafted a simple yet sophisticated brand identity that resonated with their target audience.

Our design process involved maintaining elements that held significance from their previous identity while introducing a mace that conveyed trust and expertise befitting for a law firm.

We used the mace and sash as a defining element which gave inspiration for the visual system.

Their clients and prospects began perceiving them as a serious and reputable law firm. The refreshed brand image instilled confidence in their expertise, resulting in a reduced need for price negotiation during client interactions. Cardinal Counsel successfully navigated the name change process while reinforcing their position as a trustworthy legal firm.