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The Mace and Nigerian Law

When Cardinal Counsel, a legal firm, desired to change their name, they sought our expertise to develop a new brand identity that would retain a sense of professionalism while aligning with their updated name.

 

We carefully crafted a simple yet sophisticated brand identity that resonated with their target audience. 

Our design process involved maintaining elements that held significance from their previous identity while introducing a mace that conveyed trust and expertise befitting for a law firm.

Cardinal Counsel Re-brand

Branding | Social Media Design | 2023

Preference was given to a more calm vibe by the client to justify that we went with a calm pastel royal colour theme.

Their clients and prospects began perceiving them as a serious and reputable law firm. The refreshed brand image instilled confidence in their expertise, resulting in a reduced need for price negotiation during client interactions. Cardinal Counsel successfully navigated the name change process while reinforcing their position as a trustworthy legal firm and have 2x their revenue in one year.

Bernice Asein
Client

Elisheba - Creative Director 

Tochi - Brand designer (worked on logo design)

Joseph - Brand Designer (worked on identity system)

Team
Cardinal Counsel
Company

Brand Identity Design

Social Media Template

Brand Guideline

Service
Take the first step to elevating your business brand

The Brand In Action

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