Cardinal Counsel

The Mace and Nigerian Law

OVERVIEW

When Cardinal Counsel, a legal firm, desired to change their name, they sought our expertise to develop a new brand identity that would retain a sense of professionalism while aligning with their updated name.

We carefully crafted a simple yet sophisticated brand identity that resonated with their target audience.

SOLUTION

Our design process involved maintaining elements that held significance from their previous identity while introducing a mace that conveyed trust and expertise befitting for a law firm. We used the mace and sash as a defining element which gave inspiration for the visual system.

Their clients and prospects began perceiving them as a serious and reputable law firm. The refreshed brand image instilled confidence in their expertise, resulting in a reduced need for price negotiation during client interactions. Cardinal Counsel successfully navigated the name change process while reinforcing their position as a trustworthy legal firm.

SOLUTION

We developed other items the brand needed like social media templates, as the founder was going to be creating their content daily. We also designed letterheads and other stationaries.

Bernice Asein

Client

Elisheba - Creative Director

Tochi - Brand designer (worked on logo design)

Joseph - Brand Designer (worked on identity system)

Team

Cardinal Counsel

Company

Brand Identity Design

Social Media Template

Brand Guideline

Service

NEXT PROJECT

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