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DSK Foods and Grills Re-brand

Branding | Location Branding | 2023

Joy Through Food

DSK Foods and Grills faced challenges with their online presence, which resulted in a loss of customers and hindered their ability to sell online. To address this, we embarked on a comprehensive rebranding journey. We began by changing the name from Dolapo Shawarma to DSK, creating a distinct identity separate from the past.

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Building on the brand strategy we came up with; centered around happiness through food, we designed a logo with a happy smile. The mascot represents the founder’s face and he spreads happiness through the food he makes. This is perfect for customer engagement on social media and in-person interactions.

The Brand In Action

Preference was given to a more calm vibe by the client to justify that we went with a calm pastel royal colour theme.

The new brand identity and strategic initiatives allowed them to proudly showcase their business online once again. Customers responded positively to the revamped brand, expressing their enthusiasm and support. The brand's focus on happiness through food resonated with customers, leading to increased engagement and loyalty. This successful transformation gave them the confidence and momentum to scale their business to more spots around Lagos.

Dolapo Lajiga
Client

Elisheba - Creative Director (Lead the project and designed the identity system, menu and staff uniform)

Tochi - Brand designer (Worked on location branding and bike branding)

Team
DSK Foods & Grills
Company

Brand Identity Design

Location Branding

Bike branding

Menu design

Staff uniform design

Service
Take the first step to elevating your business brand
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