Brand Strategy & Brand Identity Design

Challenge

Taste of Lagos being a restaurant where people can order food online needed to stand out from the many other people who were doing the same. This is where we came in.

Solution

We crafted the brand strategy to be a fast food restaurant that focuses on delivering delicious meals, engaging activities and fun memories to your doorstep. This brand persona influenced our creative decisions for the visual identity.

Other Designs

From the visual identity created, we designed food packaging, social media templates and menus that reflected the brand and helped to communicate the brand experience especially for the food packaging where we designed personalized thank you notes that expressed gratitude and reinforced the brand’s commitment to community and customer satisfaction.