Taste Of Lagos
Find Your Flavour
EKO BISTRO TEAM
Client
Elisheba - Creative Director & Brand Strategist
Jemima - Brand Strategist
Joseph - Brand Designer
Tochi - Brand Designer
Tonna - Graphics Designer
Team
EKO BISTRO LIMITED
Company
Brand Strategy
Visual Identity Design
Packaging Design
Social Media Branding
Menu Design
Service
Taste of Lagos is a fast food restaurant that focuses on delivering delicious meals, engaging activities and fun memories to your doorstep. This project was centered around capturing the essence of fun and community, which are the core values of the brand. These values were intricately woven into the development of the logo and other brand elements, including color schemes, typography, patterns, and messaging.
Brand Strategy
The messaging for Taste of Lagos was crafted to be warm and inviting, reinforcing the brand’s commitment to fun and community. Every piece of communication, from social media posts to customer interactions, was designed to make customers feel like they are part of a larger family. The tone was kept light-hearted and friendly, ensuring that the brand’s voice was consistent across all platforms.
Logo and Visual Identity
The creation of the Taste of Lagos logo was a key part of the branding process. The logo had to reflect the brand’s vibrant and communal spirit. Bright, energetic colors were chosen to evoke a sense of joy and togetherness, while the typography was designed to be modern and approachable. The patterns used in the branding were designed to imitate the excitement of a customer receiving an order at home, thus accentuating the fun, vibrant nature of the brand.