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The Business of Creativity Program Launch

Launch Strategy | Content Creation | 2023

Increasing Student Enrollment

We came up with a launch strategy for the program with a detailed execution plan. Luckily this edu tech platform already had a brand strategy so we got enough data which fueled our decision to change the name to "The Business of Creativity". 

We chose content, influencer and partnership marketing as our key action points to reach more people and make the offer irresistible. We went ahead to create all graphics, video and writing content for the launch period which was 2 months, set up all sales automation sequences for dm and email, sales page on their website and went on to execute!

The Strategy

The content

The sales page

The results achieved for Garneta Art School were astounding. Through our strategic efforts, they successfully enrolled 12 students into the program, surpassing their initial goal. Additionally, their online community experienced remarkable growth, expanding from non-existent to 290+ active members. 

The school's Instagram following increased from approximately 50 to over 350 followers, and they established an email list with over 1000 creative individuals. 

The revamped program, TBC, garnered high demand and enthusiasm among their target audience. What was once a single offering transformed into an annual event that continues to generate substantial interest and participation.

Garneta Industries

Elisheba - Creative Director (created launch strategy and video content and sales page for the program)

Tochi - Brand designer (Designed graphics content and flyers for the program)

Leadwin - Brand designer (Designed graphics content and flyers for the program)

Tonna - Graphics designer (Designed graphics content and flyers for the program)

Garneta Art School

Launch Strategy (Marketing and sales strategy)

Launch content plan

Content creation (Graphics and video)

Sales page design, email and DM automation set-up


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