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Trib3 Lagos Branding

Branding | Website | Staff Uniform | Packaging | Location Branding 2023

Celebrating Diversity, One Dish at a Time

Trib3 Lagos idea started as being a popular spot for Amala but evolved into a place that goes beyond enjoying Amala but a place for Afro-fusion cuisine.

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We crafted the identity through brand strategy to be the meeting point for people of different backgrounds, communities and tribes to celebrate and dine over diverse meals. 

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The core element of the visual identity was built around a strong bond among people (the logo), the core root of African heritage (the colour), the luxury of the experience (the typography) and unique symbols from different tribes around the world (the pattern).

The dynamic is simply "things so different, coming together as one".

Each illustration represents the way of life of the people of key tribes around the world. Yoruba Tribe representing Nigeria where the restaurant is, Tokyo woman representing East Asia, Indian woman representing South Asia, Caribbean man and an Arab man.

They have no face, which is important in signifying that all are represented.

The Faceless Man

The pattern made up of symbols is based on Arewa, Adin Krahene and Niger-Benue river.

(Arewa): A Northern Nigerian symbol that represents “unity in diversity”

(Niger-Benue River): A key representation of connection between all parts of Nigeria.

(Adin Krahene): A Ghanian symbol the means “oneness” and “interconnectedness”

The 3 symbols

As a restaurant, the overall experience is important and we made sure not just the menus speak the brand, but the staff should wear the brand. 

Embroidery is the perfect choice for a premium style with a careful mix of colour and Ankara fabric to represent home. Of course this pieces had to come out right, so we created a technical pack with all the details and sent to our factory partners for production.

The customer experience

As a restaurant, the overall experience is important and we made sure not just the menus speak the brand, but the staff should wear the brand. 

Embroidery is the perfect choice for a premium style with a careful mix of colour and Ankara fabric to represent home. Of course this pieces had to come out right, so we created a technical pack with all the details and sent to our factory partners for production.

The uniforms of excellence

The flow had to fit in the operations of the business while still looking premium and appetizing. 

Tribe events was a thing we suggested in brand strategy and people need to buy tickets for this event as they come. 

The website

The founder of Trib3 Lagos expressed that our brand strategy surpassed his expectations, as he initially envisioned the restaurant solely as an amala spot. Our created brand identity provided him with a broader vision and the potential to expand the business further, generating increased revenue in the long run.

The result

EKO BISTRO TEAM

Client

Elisheba - Brand Strategist and Identity Designer

Jemima - Brand Strategist and Identity Designer

Mary - Photographer

Tersoo - Illustrator and Artist

Mathew - Web developer

Team

EKO BISTRO LIMITED

Company

Brand strategy and identity development

Website

Food packaging

Staff uniform

Customer experience design

Service
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