JEMAI
Actualizing Dreams, Transforming Spaces
Esther Akin-Ajayi
Client
Sheba - Brand Strategist
Jemima - Assistant Brand Strategist & Lead Brand Designer
Leadwin - Assistant Brand Designer
Team
JEMAI LIMITED
Company
Brand Strategy
Brand Identity Design
Catalogue Design
Service
Brand Strategy & Brand Identity Design
Challenge
The founder came to us to create an identity that captures their brand growth, defining and consolidating their operations which in turn, solidifies their place in the market. They also needed something that will be fitting for exhibitions.
Solution
We created a strategy that elucidates the idea of life being in phases and the brand being there at every turn, helping people get started with a new phase by transforming their spaces and experiences thereby actualizing their dreams and goals. With this being the bedrock, we created a tagline that encapsulates this idea: Actualizing Dreams, Transforming spaces.
Other Designs
The logo icon consists of three rectangles, symbolizing the stages or phases of their customer’s lives. All the elements of the visual identity were crafted to project a handcrafted sophisticated and timeless feel.
After working through the brand strategy together, she expressed that she has clarity of who and what the brand 'Jemai' is and the transformation it promises.
With an identified value proposition, a clear brand persona and messaging, and a sophisticated visual identity, Jemai can serve its current customers excellently and expand to new frontiers in the future.
