The Business of Creativity
Increasing Student Enrollment
We came up with a launch strategy for the program with a detailed execution plan. Luckily this edu tech platform already had a brand strategy so we got enough data which fueled our decision to change the name to "The Business of Creativity".
We chose content, influencer and partnership marketing as our key action points to reach more people and make the offer irresistible.
We went ahead to create all graphics, video and writing content for the launch period which was 2 months from content planning, production and post-editing.
The results achieved for Garneta Art School were astounding. Through our strategic efforts, they successfully enrolled 12 students into the program, surpassing their initial goal. Additionally, their online community experienced remarkable growth, expanding from non-existent to 290+ active members.
The school's Instagram following increased from approximately 50 to over 350 followers, and they established an email list with over 1000 creative individuals.
The revamped program, TBC, garnered high demand and enthusiasm among their target audience. What was once a single offering transformed into an annual event that continues to generate substantial interest and participation.
The launch strategy was very detailed, covering all aspects from marketing to sales. We then set up all sales automation sequences for dm and email, sales page on their website and went on to execute!
Garneta Art School
Client
Elisheba - Strategist
Tochi - Brand designer
Leadwin - Brand designer
Tonna - Graphics designer
Team
Garneta Industries
Company
Launch Strategy (Marketing and sales strategy)
Launch content plan
Content creation (Graphics and video)
Sales page design, email and DM automation set-up
Copywriting
Service
